Pepsi transforms advertising into dating profiles to push latest mango-flavored cola

Plunge Compact:

  • PepsiCo are advertising the new mango-flavored soda with social media marketing and advertising that doubles as private advertisements for singles getting times. The internet dating pages are part of the bigger “Great Match” promotion touting the pairing of flavors in Pepsi Mango, the soft-drink brand name’s earliest new long lasting flavor in 5 years, per an announcement.
  • The private adverts, which have been partially encouraged by matchmaking movies through the 1980s, will show up in April and provide a quick character profile and make contact with records. Pepsi is actually running 15-second spots, which have been set to the hit tune “Take You moving” by performer Jason Derulo, for newer tastes that will run in English and Spanish on national television and electronic video stations.
  • As matchmaking software see a rise during pandemic-related lockdowns, Pepsi the following month will increase the promotion with a set featuring matchmaking reality-show movie stars, manufactured in cooperation with ViacomCBS and its own Velocity in-house brand name content facility. 続きを読む